AI product direction
Define the problem, challenge your assumptions and decide what to build first.
Bring your AI idea, prototype or product question. Work through the decisions with Dave and leave with a clear next step.
US$250 per hour · Private sessions with Dave
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You might be deciding what to build, testing a prototype or working out where AI fits into your product. Coaching gives you time to work through the details with Dave.
Define the problem, challenge your assumptions and decide what to build first.
Explore where an agent or automation could help, and how it fits into the work.
Review the user journey, identify gaps and plan what to test or improve next.
Work through priorities, success measures, stakeholder questions and trade-offs.

I’m Dave. I’ve spent more than 20 years building products, with experience at Linktree, Kajabi, Expedia and Vodafone. Now I help people combine product judgement with AI to build useful products.
I’ve taught more than 5,000 learners across my teaching work. My approach is practical: understand the problem, make thoughtful decisions and learn by building.
Dave has also taught with General Assembly, Melbourne Business School and Harvard Innovation Labs.
Find time to focus on your next step.