AI Product Builder.
From idea to something real.
Build product judgement and AI fluency through a project of your own. Five weeks of live learning, practical work and direct feedback from Dave.
$1,499 · 5 weeks · 12 people
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4.9/5 from 28 Maven learner reviews · Includes earlier course editions.
Build something.
Understand why it matters.
Bring a problem you care about. Work towards a functioning product and a case study that explains your thinking, from customer research to product decisions.
- Product judgement: understand users, make trade-offs and measure what matters.
- AI fluency: use AI throughout research, planning, building and iteration.
- Proof of work: demonstrate your product and explain the choices behind it.
The full journey.
One connected project.
These learning areas bring the published course outcomes together. Maven has the current session-by-session syllabus.
01Understand the problem
Discover who you are building for. Explore customer needs, business context, market dynamics and the assumptions that need evidence.
You’ll work towards: Customer research and a clear problem statement.02Make the product decisions
Connect goals to metrics. Decide what matters, prioritise features and explain what you will build first.
You’ll work towards: A product brief, priorities and a measurement plan.03Build with AI
Use AI tools and Claude Code to turn your thinking into a working product. Learn when and how to use the tools as you build.
You’ll work towards: A working prototype you can demonstrate.04Create a feedback loop
Explore how AI and connected tools can help you organise feedback, review usage and decide what to improve.
You’ll work towards: An improvement backlog informed by feedback.05Tell the story of your work
Explain the problem you chose, the decisions you made and what you learned. Work through your project with Dave.
You’ll work towards: A reviewed case study that shows your judgement.
Experience is your starting point.
This course is for professionals with at least four years of working experience in tech or tech-related products.
- PMs who want to build and use AI in their product work.
- Engineers and designers who want to shape product decisions.
- Business analysts, operations and other product-adjacent professionals.
- People willing to bring an idea, practise and act on feedback.
If you’re new to AI, start with the free AI Foundations course. Ask Dave if you’re unsure whether the live cohort fits your experience.
Start AI Foundations freeA few good questions.
Do I need to know how to code?
Can I do this alongside a full-time job?
What if I miss a live workshop?
How is this different from the self-paced course?
What will I build?
Where should I start if I’m new to AI?
What are the dates, price and refund terms?
Real experience.
In your corner.
I’m Dave. I’ve spent more than 20 years building products, with experience at Linktree, Kajabi, Expedia and Vodafone. Now I help people combine product judgement with AI to build useful products.
I’ve taught more than 5,000 learners across my teaching work. My approach is practical: understand the problem, make thoughtful decisions and learn by building.
Dave has also taught with General Assembly, Melbourne Business School and Harvard Innovation Labs.
What will you build next?
Bring an idea and the willingness to work on it.