Yes! You Can Become a Great Product Manager

I will help you find a fulfilling career in Product Management without wasting thousands for certificates that hiring managers ignore

Find Your Journey

See Where Our Students Work Today:

Why Should I Learn Product Management?

Let's be real, you are here because you're know there is a ceiling in your job - you want to find a role that scales as you grow your career.

Product Management one of those jobs that will be in demand roles of the next decade. Linkedin statistics show that PM roles are expected to grow at 29% YoY globally! (Even during the economic down turn)

With starting salaries ranging from $120K to $180K, and a ceiling of $500K to $1M in most big tech companies. Product Management is a rewarding role that brings a tremendous amount of business value.

Product Management is a must have skill in order to progress into the highest levels of a technology company.

Find Your Product Journey

To become a great Product Manager, it takes 5 Hops mixed with self-paced learning, coaching and practice.

See Which Course is Best for You

3 courses designed for each stage of your journey:

Flagship Course #1: Become a Great PM without Starting From Scratch

Kickstart your transition into Product Management with our Breaking Into PM Course, designed to help you move from curious to confident—without starting from scratch.

You’ll learn a 5-step strategy that guides your journey step-by-step, gain real PM experience without the title, and build proof of work that gets noticed by hiring managers. No guesswork.

What makes this different?
Instead of random job applications, you’ll follow a blueprint that actually works. Track your progress, connect with others, and build a portfolio that speaks louder than any certificate.

Who's this for? People 1 - 3 Months in their exploreration journey, or anyone who’s serious about landing their first PM role but doesn’t know where to start.

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Topics covered in this course

What’s Covered in This Course

Breaking into product management isn’t just about learning skills—it’s about evolving through the right stages. This course follows a proven 5-stage transition strategy that helps you go from exploring the field to thriving in your first PM role.

Each stage builds your Mindset, equips you with actionable Processes, and gives you practical Tools to make progress, whether you’re just starting or preparing for interviews.

Intro Module: Your Strategy to Break Into Product Management

Before diving in, you’ll learn why breaking into PM is so difficult, what makes most approaches fail, and how to use our blueprint to find clarity, direction, and real progress.

Mindset: Hope is not a strategy. Referrals matter more than resumes.
Process: Map your transition across five stages with realistic milestones.
Tools: The PM Transition Blueprint to track wins, blockers, and timelines.

Stage 1: Explorer

eYou’re curious but unsure where to start. This stage is about intentional self-paced learning, building early proof, and forming your first product network.

Mindset: Explore by doing. Learning publicly builds visibility and momentum.
Process: Learn PM foundations, connect with PMs, start publishing early signals.
Tools: Product teardown templates, Notion pages, Lean Canvas, PRD basics, booklists (e.g. Inspired), networking message scripts.

Stage 2: Apprentice

You’ve decided PM is the path. This stage gives you structure and guidance to prove your thinking in public through side projects and feedback loops.

Mindset: You’re serious. Time to commit and build proof—not just consume content.
Process: Join a cohort, publish case studies, get feedback from real PMs.
Tools: Product spec templates, roadmap frameworks, MVP checklists, JTBD, assumption maps, cohort assignments.

Stage 3: Unofficial PM

You bring PM skills into your current job—even without the title. You start owning small decisions and applying product frameworks to real outcomes.

Mindset: You don’t need permission. Do the job before getting the title.
Process: Identify product-shaped problems in your role, lead mini-projects, gather outcomes.
Tools: Miro for journey mapping, Figma for quick mocks, prioritisation frameworks (RICE, GEM), stakeholder communication docs.

Stage 4: PM Candidate

Now you’re ready to compete. This stage is all about positioning your story, building proof of impact, and mastering interviews.

Mindset: Don’t just prove you can do the job—convert interviews into offers.
Process: Build a clear job strategy, sharpen your story, and run a structured interview plan.
Tools: Resume templates, origin story builder, LinkedIn strategy, PM interview frameworks (Product Sense, Execution, Strategy, Behavioral), mock interview checklists.

Stage 5: New PM

You landed the job—now it’s about earning trust and delivering outcomes fast in your first 90 days.

Mindset: You’re in—time to earn trust and show impact fast.
Process: Align to team goals, set a 30-60-90 day plan, win early and build credibility.
Tools: 90-day onboarding plans, stakeholder maps, metrics dashboards, meeting cadences, learning logs.

Summary & Blueprint Integration

You’ll be using the PM Transition Blueprint throughout the course to:

Track progress across stages
Identify roadblocks and plan solutions
Set deadlines and stay accountable
Review progress monthly (with support from our community meetups)

Flagship Course #2: Learn the Core Skills of a Professional PM without Quitting Your Job

Designed to fast-track your Product Management journey with access to with 17+ practical, no-fluff courses, insider frameworks, and real examples from a Product Leader who’s done the job—not just talked about it.

Tap into 18+ Years of experience instantly, saving your years of going down the wrong track. Learn exactly what hiring managers look for, gain confidence with real-world tools, and skip the noise with clear, actionable training designed for career transitioners.

You'll also Get Private PA community events with Fireside chats with Dave and his network of PM Leaders.

Who's this for? People 3 - 6 Months in their PM Transition Journey and want to save time learning from a trusted source.

📺 See What's Inside

Topics covered in this course

What’s Covered in This Course

This course is designed to give you real-world, practical training in the craft of product management. It’s structured around three pillars: the Mindsets that shape how you think, the Processes that guide your actions, and the Tools that help you execute with confidence.

Topic #1: The Product Function and the Role of a Product Manager

Mindset: PMs are outcome owners, not task managers. Your role is to solve problems, not to build features.
Process: Understanding the core responsibilities of a PM and how they vary across companies.
Tools: Product org charts, team collaboration workflows, stakeholder maps.

Topic #2: The End-to-End Product Management Process

Mindset: Product management is a repeatable system—not chaos.
Process: Step-by-step walkthrough from discovery to delivery to iteration.
Tools: Product lifecycle maps, feedback loops, Agile vs. Waterfall models.

Topic #3: How to Manage Product Ideas

Mindset: Not all ideas are good ideas. Learn to detach from feature bias.
Process: Capturing, triaging, and organizing raw ideas for evaluation.
Tools: Idea management boards, templates for idea review and scoring.

Topic #4: How to Set Up Objectives and Metrics for Your Product

Mindset: What gets measured gets managed. Goals should tie to business outcomes.
Process: Defining product objectives, success metrics, and tracking progress.
Tools: OKRs, North Star metrics, KPI dashboards, metric trees.

Topic #5: How to Map Out Product Assumptions

Mindset: Assumptions are risks in disguise. You can’t validate what you haven’t surfaced.
Process: Identifying and categorizing assumptions to prioritize validation.
Tools: Assumption mapping canvas, risk grids, validation checklist.

Topic #6: Using Customer Research to Validate Customer Problems

Mindset: Fall in love with the problem, not the solution.
Process: Running effective user interviews and problem discovery research.
Tools: Interview scripts, empathy maps, JTBD frameworks.

Topic #7: Doing Market Research for Your Product

Mindset: You don’t build in a vacuum—your product exists in a market.
Process: Analyzing competitors, industry trends, and market sizing.
Tools: SWOT analysis, TAM/SAM/SOM models, competitor feature matrices.

Topic #8: How to Use MVPs to Validate Your Solution

Mindset: You’re not trying to prove you’re right—you’re trying to learn fast.
Process: Designing experiments and MVPs to de-risk your product.
Tools: MVP experiment design templates, learning backlogs, validation scorecards.

Topic #9: Turning Research Insights Into Product Features

Mindset: Insights are only valuable if they lead to action.
Process: Translating qualitative and quantitative data into product opportunities.
Tools: Insight-to-feature mapping templates, customer journey maps.

Topic #10: Prioritisation Methods for Product Managers

Mindset: Saying no is just as important as saying yes.
Process: Comparing trade-offs and sequencing work based on impact.
Tools: RICE, MoSCoW, Impact-Effort matrices, GEM model.

Topic #11: Design for Product Managers

Mindset: Good design is about solving the right problem simply.
Process: Collaborating with designers and giving useful feedback.
Tools: Wireframes, user flows, design review checklists.

Topic #12: Coming Up With a Great Product Strategy

Mindset: Strategy is about focus and sequencing, not grand vision statements.
Process: Aligning business goals with customer needs through strategic bets.
Tools: Strategy templates, vision ladders, opportunity solution trees.

Topic #13: Creating a Kick-Ass Product Roadmap

Mindset: Roadmaps are communication tools, not commitments.
Process: Translating strategy into themes and releases over time.
Tools: Roadmapping tools, theme-based roadmap templates, release plans.

Topic #14: Finding Product-Market Fit

Mindset: PMF is not a milestone, it’s a moving target.
Process: Detecting signals of PMF and iterating your way toward it.
Tools: PMF surveys, retention curves, engagement metrics, NPS tracking.

Topic #15: Technology Fundamentals for Product Managers

Mindset: You don’t need to code—but you do need to speak the language.
Process: Understanding the tech stack and how products are architected.
Tools: API documentation, data flow diagrams, common tech stacks.

Topic #16: Leading a Tech Team as a Product Manager

Mindset: Influence without authority starts with trust and clarity.
Process: Running product rituals and creating alignment across teams.
Tools: Sprint planning templates, standup formats, team charter examples.

Topic #17: Practical Agile for Product Managers

Mindset: Agile is not a religion—it’s a toolbox.
Process: Applying Agile methods to get learning and value faster.
Tools: Scrum boards, backlog grooming templates, sprint review formats.

Flagship Course #3: Smash Your Interviews with our Career Course

You’ve done the learning—now it’s time to land the job.

Join our Product Career Course, the final part of your PM journey, where we turn your preparation into action. Craft a resume that gets callbacks, build a job search strategy that actually works, and practice interviews with confidence.

Get real feedback, build a personal brand, and set up your own job search support group—so you’re never doing this alone.

Designed for Aspiring PMs who are actively applying, mid-interview, or feeling stuck and need clarity, momentum, and a proven system to land their first PM job.

Who's this for? People 6 - 12 months in, already learnt the theory and wants to build something tangible to practice their skills.

📺 See What's Inside

Topics covered in this course

What’s Covered in This Course

Getting into a PM role is just the start—this course helps you land the job, tell your story, and convert opportunities into offers. You’ll learn how to write outcome-driven resumes, master the 4 core PM interview types, and use a strategic job search approach that plays to your strengths.

Each module includes actionable lessons to help you stand out in a crowded market and secure the right PM role with confidence.

Topic #1: Writing a Great PM Resume That Gets Replies

Learn how to build a resume that gets noticed, gets callbacks, and communicates your story in 10 seconds or less.

Mindset: Your resume is a brochure, not a menu. You’re telling a story, not listing every task.
Process: Clarify your positioning, write your origin story, structure content using our 3 principles.
Tools: Resume structure templates, outcome-based resume writing frameworks, real examples, resume + cover letter downloads.

Topic #2: Preparing For Your Product Management Interviews

Master the 4 key types of interviews and confidently tell stories that highlight your product thinking and leadership style.

Mindset: Interviews are not about perfection—they’re about clarity and connection.
Process: Research companies, frame your story, and structure your responses for Product Sense, Analytics, Strategy, and Behavioral interviews.
Tools: Product interview frameworks, STAR method, origin story builder, interview prep guides, company research checklists.

Topic #3: Creating a Job Strategy That Plays to Your Strengths

Break out of the cold-apply loop. Learn how to build a strategy that aligns with your strengths, background, and target companies.

Mindset: Job searching is a product launch—you need a strategy, not hope.
Process: Define your “must-haves” and “must-nots,” identify your product manager brand, and prioritize opportunities with high ROI.
Tools: PM job search strategy framework, personal positioning worksheets, LinkedIn profile strategy, prioritization matrix.

Topic #4: Using Side Projects to Build Your PM Skills

Show, don’t tell. Use side projects to demonstrate real product thinking, sharpen your skills, and boost your credibility.

Mindset: You don’t need permission to build. Side projects are your playground.
Process: Find a meaningful project, apply product thinking, and use it to create proof of work.
Tools: Tear-down templates, MVP tools, project trackers, publishing checklists, tools to find inspiration and structure your projects.

Topic #5: Networking Without Being Cringe

Build your referral circle and connect with people authentically—even if you hate networking.

Mindset: Good networking is about giving before asking. Build trust through signal.
Process: Reach out without sounding salesy, use content to attract attention, and stay top-of-mind through soft touchpoints.
Tools: DM templates, content ideas, networking tracker, Give-Give-Get framework.

Topic #6: Interview Follow-Ups and Offer Negotiation

Learn what to say after the interview—and how to negotiate with confidence when the offer comes in.

Mindset: Following up is not desperation—it’s professionalism. And negotiation is a skill, not a favor.
Process: Send strategic follow-ups, prepare for offer calls, and set clear negotiation goals.
Tools: Follow-up email templates, compensation research checklist, negotiation preparation worksheet.

Summary & Blueprint Integration

Throughout the course, you’ll use a structured blueprint to:

Track your job search goals
Identify what’s missing from your resume or story
Build a repeatable networking and interview prep routine
Stay consistent by reviewing wins, blockers, and next actions monthly

Get all 3 Courses for $97 Lifetime Access

Break into Product Management and build your career—with Zero Monthly Fees and 100% Money Back Guarantee

For a limited time, get lifetime access to all of my flagship courses:

1. Breaking Into Product Management → Learn the 5-stage strategy, build experience without the title, and start landing interviews.
2. Product Management Foundations → Master the mindset, skills, and tools every great PM needs—from product strategy to user research.
3. The Product Career Course → Write a resume that gets callbacks, build your network, and turn interviews into offers.

Whether you’re just exploring, actively applying, or trying to grow in your first PM role, this bundle gives you everything you need to make the leap—with lifetime access, updates, and community support. No recurring fees. No gatekeeping. Just the roadmap, skills, and support you’ve been looking for.

Get Lifetime Access for just $97

8+ Years of Proven Success – Focused on Life-Long Impact

My Promise To You

This isn’t about certificates—it’s about real experience, practical skills, and a clear path into Product Management. You’ll get hands-on learning, insider strategies, and a supportive network. If you put in the effort and don’t see value, you get your money back—no questions asked.