The Product Function consists of 3 key functions: Alignment of product priorities, creation of product strategy and manages the delivery of products.

In this lesson, we'll go through the following topics: 

• What is the definition of a Product? 
• What is the point of having a product function? 
• Why great products should solve "heartfelt problems"
• Why it's important to solve the right problem at the right time

In this lesson, we'll go through the 3 areas that a product function look after:

• Alignment of product priorities
• Creation of a product strategy 
• Manage the delivery of products 
• How does this function differ in a Startup vs a Corporate

"Jack of all trades, and a master of none... but oftentimes better than a master of one" 

That's a great quote that describes the role of a Product Manager. 

In this lesson, we'll go through the following topics to help you understand the role in more details.

• The definition of a Product Manager 
• What does a product manager do across the product lifecycle? 
• What backgrounds can a Product Manager come from? 
• Why product management is a transitional role, and not an entry-level role.

Corporate companies requires your product team to move one step with a thousand people. In this lesson, I'll take you through the different roles that work within the product team and what you need to consider.

Topics we'll cover: 

• Who are the immediate team members in a core product team? 
• How do you work with different stakeholders in a corporate company as a PM

Startup PM's requires a different type of mindset when comparing to corporate PM's. Startup PM's needs to move a lot faster, they are hypotheses driven, and can deal with ambiguity. 

In this lesson, we'll talk about: 

• What is the "Product Triforce"
• How do you work with founders, tech leads and designers 
• Why is there no BA roles in a startup product team
• What you should do as a BA if you want to join a startup

B2B customers are very different to B2C customers. As a result, they command a different type of Product Managers to manage these products. In this lesson, we'll talk about: 

• What's the difference between a B2B and B2C product? 
• What do you need to do as a B2B product manager? 
• How do you conduct product discoveries as a B2B product manager?
• What do you need to do as a B2C product manager? 
• How to do discovery as a B2C Product Manager

Even though "software is eating the world".. we still need to build products for the physical space. However, there are fundamental differences when managing a Physical product vs a Digital product. 

In this lesson, we'll talk about:

• What do expect when managing a Physical Product?
• What do expect when managing a Digital Product?
• The differences between a Physical product PM vs a Digital product PM