A product strategy is a high-level plan that communicates how your product can achieve the companies short term and long term goals. 

The strategy paints a picture of what the future might look like, describes the current product landscape, and provides a solution to a valuable customer problem. 

In this topic, we'll cover: 

• What's the goal of a Product Strategy?
• Why is Product Strategy a tool for you to influence others
• What are the 3 areas of a Product Strategy you must look at

All strategy regardless if it's a Marketing Strategy, a Sales Strategy or a Product Strategy describes the following 3 areas: Where are we now, where you are going, and how would you get there. 

The difference between a Product Strategy vs others is the content that resides within the topics.

In this lesson, I'll show you how to create a product strategy by helping you understand the following: 

• What are the 3 levels of details you must include in a Product strategy? 
• How you can incrementally build a product strategy one step at a time
• Tools you can use to build a great product strategy 
• 10 questions that I use to customise my product strategy and how you can do it too

One of the most important aspects of a Product Strategy is the Product Vision. A product vision must be compelling enough so people would want to join the journey with you. 

A great product vision is prolific but not crazy. 

In this lesson, I'll show you the step by step process of how to create a great product vision. Topics we'll cover: 

• Why you should create a product vision?
• What is a good vision vs a bad vision? 
• What are some examples of Good Product vision? 
• Real-life example of how I created the Product Vision for Product Go

Coming up with the Strategy is half the hard work done, but communicating it effectively is another hurdle you have to jump through. 

In this lesson, I'll take you through the details of how you can communicate your Product Strategy with the right audience in mind. We'll go through: 

• How long should a Product Strategy be? 
• What information to include for your CEO vs Tech Teams vs External customers 
• How to understand the "What's in it for them" factor when communicating your strategy 
• How to manage different versions of your Product Strategy over time