The Breaking Into Product Management Blueprint
A step-by-step guide to help you break into product management — even if you’ve never held the title.
See how this Proven Blueprint can help you👇
Get the FREE Blueprint and start making measurable progress today.
What You'll Get:
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A 5-stage Breaking into Product Management Blueprint — with a checklist, action plan, and strategy to guide your journey
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A comprehensive guide to help you fill out the Blueprint and keep you accountable (in an easy to read format)
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Career Stage Assessment – Find out where you are now (Explorer, Apprentice, Interviewing, etc.)
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Career Roadblock Buster - Identify roadblocks in your career transition journey
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Track your progress and prioritize like a real PM
This isn’t theory. It’s a practical tool built from real transitions — designed to get you immediate results. Just drop your email and you'll get the download on the confirmation page.👇
By submitting your email, you agree to receive communications from Product Academy related to product management resources, offers, and updates. You can unsubscribe at any time by clicking the link in our emails. Your information will be handled in accordance with our Privacy Policy.
Who This Is For
You’re likely here because you’re:
- A Business Analyst, Designer, Engineer, or Scrum Master doing PM-like work
- Curious about switching careers into Product Management
- Overwhelmed by generic advice and bootcamps that don’t teach the real skills
- Struggling to land interviews or break past the screening stage
This Blueprint is built for people like you — real professionals making a deliberate leap into PM roles

Frequently Asked Questions
Q: Do I need a Product Management certification to get hired?
Q: Can I become a PM without a technical background?
Q: What if I’ve never worked on a product before?
Q: How long does it take to break into PM?
Q: Who is Product Dave?
Q: Why should I trust this blueprint?
Q: What if I don’t have time to learn everything right now?
Q: Is this roadmap only for people in tech?
Hi, I’m Product Dave 👋
I’m a Product Leader at Kajabi with 18+ years of experience in Product Management, having progressed from Junior PM to Group PM. I’ve had the privilege of partnering with General Assembly, Melbourne Business School, EntryLevel and Harvard Innovations Labs to design and teach Product Management courses, helping over 4,000 students across 200+ classes break into PM roles and advance their careers.
In 2024, I made a bold move from a $250k+ PM role in Australia to start fresh in the U.S., giving me a renewed perspective on building from the ground up. This journey has inspired me to demystify the art of Product Management by sharing practical, no-fluff insights drawn from real-world experience.
Find me on LinkedIn, Medium, and Substack

Why Did I Build the BluePrint?
Breaking into Product Management is hard—not because you’re not capable, but because the system is broken.
I KNOW, because I've taught in those institutions and I've been teaching at Universities and other Education companies for the past 8 years.
Most aspiring PMs are left to navigate vague competency frameworks, spend thousands on certificates, and send out endless resumes with little result. The worst part?
You don't need another certificate. You need a blueprint that works on your side, that actually helps you gain traction
Download the FREE Blueprint and Start Your Journey Now!
A year ago you wished you started today. Own your career. That's what winners do.
This is more than a PDF—it’s your starting point toward a real future in product.
By submitting your email, you agree to receive communications from Product Academy related to product management resources, offers, and updates. You can unsubscribe at any time by clicking the link in our emails. Your information will be handled in accordance with our Privacy Policy.